15 Dec Star of the show at IBTM World

Our life-size LEGO Beefeater model stole the show at the IBTM World convention, held in Barcelona at the end of November. The world’s first female Yeoman Warder, Moira Cameron, was the only person perfectly qualified to put the final piece in place.

Built live on the London and Partners exhibition stand by an expert team from Bright Bricks, delegates to the convention flocked to the stand to see the Yeoman Guard gradually grow into life-size form. It provided a great selfie opportunity for some 15,500 international conference organisers and event planners who attended the event, many of whom returned to the stand each day to see how the build was progressing.

According to London and Partners, it was the most successful activation that they had ever hosted on their stand. The Bright Bricks live build also drew the attention from many other exhibitors at this prestigious event.

Christina Anthony, Business Development Director, said: “Not only were London and Partners delighted with the visitor attention we created, but we also had many other exhibitors eager to talk to us about how a live build could increase traffic to their stand. We were pleased to meet quite a large number of venue owners and operators interested in hosting our touring shows. All in all a very successful event for Bright Bricks.”