Bikes to Billund

From Thursday 20th to Thursday 27th September, Bright Bricks director Ed Diment joined with supporters of charity Fairy Bricks to cycle from the LEGO’s flagship store in Leicester Square, London, on a 975km odyssey to the LEGO House in Billund, Denmark, all to raise money and awareness for the charity.

This immense journey was in aid of the charity Fairy Bricks, a charity to help disadvantaged children engage in activities through the medium of LEGO bricks: from raising funds with public LEGO brick mosaics, to providing LEGO sets to hospitalised children. Founded in late 2013 by Kevin Gascoigne, the ‘Hairy Fairy’, Fairy Bricks regularly attends fan events with brick-themed mosaics, tombolas, and other activities to raise funds for their organisation. Bikes to Billund is the latest project, and has at the time of writing raised nearly £7,000.

Bright Bricks supports Fairy Bricks with time and an annual donation on an ongoing basis, and it is with great pleasure that Ed Diment lends his energies to the charity for this expedition. Ed is a long-standing member of Fairy Bricks’ Board of Trustees, occupying that position since 2014, and has always readily made himself and Bright Bricks available to the charity.

While in Billund, Ed and his companions were greeted by Kjeld Kirk Kristiansen, former president of the LEGO Group, and grandson of company founder Ole Kirk Christiansen. The Bikes to Billund team also made an appearance at Skærbæk Fan Weekend, a popular European LEGO brick fan event, to enjoy the amazing creations on display, and continue to raise awareness for the Fairy Bricks cause.

The cyclists were supported by Kev Gascoigne and Andrew ‘Fly’ Tipping, who made deliveries of LEGO sets to hospitals along the route.

Fairy Bricks and Bright Bricks are grateful for any donations to the charity, which is accepting contributions until December 27th. Please click here if you would like to donate, or visit to learn more about Fairy Bricks and the great work that this organisation does.

Words by Bright Bricks. Photos courtesy of Brickset, Fairy Bricks, and Brick to the Past.