Capturing the magic of the John Lewis Christmas Adverts in LEGO bricks

In November 2016 we partnered with John Lewis to add a LEGO twist to their iconic Christmas adverts!

To celebrate 10 years’ of John Lewis Christmas adverts, it seemed fitting to work with the UK’s best LEGO builder, Bright Bricks to recreate the last five adverts from LEGO.

The challenge for us was to create five unique displays using iconic scenes from John Lewis adverts The Journey, The Bear and The Hare, Monty the Penguin, The Man on the Moon and Buster the Boxer.

The displays amassed almost 10,000 bricks and took over 125 hours to create. The models were displayed in store from November 24th and due to popular demand ran until December 22nd.

The models were positioned next to Buster the Boxer’s garden and had customers peering through the Perspex boxes in awe. Harry Boughton, Toys Buyer at John Lewis said, “LEGO is one of our most enduring brands and a Christmas bestseller for us. We hope that these amazing displays will make our customers smile in the lead up to Christmas.”

Thanks to intricate designs and displays the models evoked mass appeal from publications gathering coverage sites such as Metro, The Independent, Digital Spy, Time Out and more. They were also much loved by customers in store and online, with over 10,000 views on YouTube, 4,000 engagements on Facebook and 17m Twitter impressions.

This joint venture between John Lewis, LEGO and Bright Bricks was the perfect example of how to capture the imagination using one of the world’s biggest toy brands and UK’s most loved retailer.

Have a look at how we made the five models which delighted the young and old alike!

You can find out more on the official John Lewis website.